Comcast in 2004
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Case Details:
Case Code : BSTA026
Case Length : 15 Pages
Period : 1963-2004
Organization : Comcast
Pub Date : 2004
Teaching Note :Not Available
Countries : USA
Industry : Communications
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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In 1963, Ralph Roberts (Ralph), Daniel Aaron, and Julian Brodsky bought American Cable Systems in Tupelo, Mississippi. The company soon expanded throughout the state. In 1969, the company got a new name,
"Comcast", combining "communications" and "broadcast." Two years later, Comcast acquired franchises in western Pennsylvania. When it went public in 1972, it moved to Philadelphia...
Comcast's Business
Comcast's main line of business was providing television content to its subscribers through cables. As a result of the acquisition of AT&T Broadband, the company became the largest cable company in US, ahead of Time Warner Cable...
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Cable
Comcast was the largest cable operator in the United States. As of December 31, 2002, its consolidated cable operations served 21.3 million subscribers in 41 states, passed 39.1 million homes, and provided digital cable to more than 6.6 million subscribers, high-speed Internet to more than 3.6 million subscribers and phone service to more than 1.4 million subscribers...
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Commerce
Comcast owned about 57% of QVC, which produced and distributed merchandise-focused television programs, via satellite, to affiliated video program distributors for retransmission to subscribers. Program hosts and guests described and demonstrated the products and viewers placed orders directly with QVC...
Content
Comcast had made investments in cable television networks and other programming-related enterprises to generate additional revenues and sustain subscriber interest. Comcast Spectacor: Comcast Spectacor performed live sporting events and that owned or managed facilities and venues for sports activities, sports events, concerts and other special events...
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